How To Bring In Customers In The Off-Season

Off season Marketing Strategy, an interview with Ged Brown

“Any given month it’s low season somewhere.” – Ged Brown, Founder of Low Season Traveller. When Ged Brown speaks with hospitality and tourism providers about their off-season, he always asks: “Is it an awful time to visit?” Without fail the […]

What Is Off-Site SEO?

So you’ve done everything you can think of to SEO your travel site—you’ve researched keywords, put them in all the right places, added a blog, and made it mobile friendly. Yet your website still isn’t getting much love from the […]

Why Local SEO Matters In The Travel Industry

Don’t overlook the local traveler. That’s the message Alison Knott of Alison K Consulting has for tourism businesses. Ever since the COVID-19 pandemic began, her rebranding and web consultancy has seen an explosion of interest from travel brands who want […]

Use This Tool To Find Travel Keywords For SEO

SEO keywords for your travel blog

So you’ve got a travel blog? Awesome. Maybe you’ve heard that 33% of US travelers use travel blogs for travel advice and that 72% of online marketers describe content creation as their most effective SEO tactic (optinmonster.com). But perhaps you’re […]

Turning Scarcity Into Opportunity: A Case Study

Cashingin on FOMO

When something is scarce people tend to want it even more. They call this the “scarcity principle,” or more colloquially “FOMO” (the fear of missing out). This behavior is well documented in both economics and social psychology. And because we […]

How To Leverage Pent Up Travel Demand?

Throughout the COVID-19 pandemic, people have touted the idea of ‘pent up demand’ in the travel industry. “Folks are sick of being stuck at home and as soon as travel restrictions are lifted they’ll rush out and book travel,” or […]

SEO Strategy For Travel Websites

What you need to know about travel SEO

There are any number of tactics you can use to drive traffic to your travel website: online ads, social media, and PR just to name a few. But perhaps the most misunderstood among them is SEO (search engine optimization). There’s […]