The Purpose of Social Media

Where social media fits in your marketing mix

In the wake of Facebook temporarily banning news sites here in Australia, it is a good time to have a look at what the purpose of social media really is. With more than half the world’s population on social media, […]

The Black Travel Alliance Calls On The Industry To Do Better

Don't Overlook The Black Traveler

In March of 2020, as COVID-19 was sending shock waves through the travel industry, a group of Black content creators—travel journalists, bloggers, photographers, vloggers, etc.—gathered online to support each other through the ordeal. Then in May, yet another crisis erupted. […]

One DMC’s Remarkable COVID-19 Survival Story

How To Grow A Resilient Tourism Business

When I first met Christopher De Pew it was November of 2020. COVID-19’s third wave was just beginning to swell and many tourism proprietors had gone months with no income as the pandemic raged. But as founder and president of […]

5 Ways To Monetize Your Travel Website

Earn extra income for your travel business

If the COVID-19 pandemic has taught the travel industry anything, it’s the value of having alternative revenue streams. Because when catastrophe strikes—and you physically can’t take bookings—a secondary source of revenue can help you stay afloat until the world rights […]

How To Promote Your Travel Website

9 ideas for promoting your travel website

A travel website is no field of dreams—just because you build it, doesn’t mean anyone’s going to come and see it. No, if you want your travel site to be successful, you’re going to have to work for it, which […]

What Should A Travel Website Include?

6 tourism website must-haves

There’s no one-size-fits-all answer for what your travel website should include. Because it should be as unique as your business. (Which is a good reason to avoid template-based, cookie-cutter, do-it-yourself website builders.) When thinking about what to include on your […]

9 Ideas For Marketing Your Travel Business Offline

How to market your travel business offline

While travelers are perfectly comfortable booking their holidays online (including on their mobile devices), that doesn’t mean the Internet is the only way to reach new customers. Travel planning is a complex and serpentine process, with people gathering inspiration and […]

SEO Tips For Your Travel Website

SEO for travel brands

A website with no visitors is about as useful to you as a car with no engine – it’s not getting you where you want to go. Traffic to your website can come from many sources, but the holy grail […]

How To Make Your Travel Content More Engaging

writing tips for more clicks comments likes and shares

Social media can be a lonely place. You scroll through your feed and everyone seems to be commenting, sharing, and having a spirited time. Then, you put your own post out there and…crickets. Don’t worry, it’s not just you. The […]