The Purpose of Social Media

Where social media fits in your marketing mix

In the wake of Facebook temporarily banning news sites here in Australia, it is a good time to have a look at what the purpose of social media really is. With more than half the world’s population on social media, […]

How To Make Your Travel Content More Engaging

writing tips for more clicks comments likes and shares

Social media can be a lonely place. You scroll through your feed and everyone seems to be commenting, sharing, and having a spirited time. Then, you put your own post out there and…crickets. Don’t worry, it’s not just you. The […]