In February 2020, Ecuador Freedom Bike Rental had been growing steadily for 11 years and was on the cusp of expanding into Peru. They were popular with international adventure seekers and bike enthusiasts alike. The key to their success had […]
When something is scarce people tend to want it even more. They call this the “scarcity principle,” or more colloquially “FOMO” (the fear of missing out). This behavior is well documented in both economics and social psychology. And because we […]
Throughout the COVID-19 pandemic, people have touted the idea of ‘pent up demand’ in the travel industry. “Folks are sick of being stuck at home and as soon as travel restrictions are lifted they’ll rush out and book travel,” or […]
There are any number of tactics you can use to drive traffic to your travel website: online ads, social media, and PR just to name a few. But perhaps the most misunderstood among them is SEO (search engine optimization). There’s […]
Content creation is the beating heart of travel marketing. If you can read it, watch it, like it, tweet it, pin it, share it, or ‘gram it, then it’s an asset you can use to build your brand and entice […]
In the wake of Facebook temporarily banning news sites here in Australia, it is a good time to have a look at what the purpose of social media really is. With more than half the world’s population on social media, […]
In March of 2020, as COVID-19 was sending shock waves through the travel industry, a group of Black content creators—travel journalists, bloggers, photographers, vloggers, etc.—gathered online to support each other through the ordeal. Then in May, yet another crisis erupted. […]
Charlotte Van Horn never dreamed of being a world traveler. Quite the contrary. Years ago, when her husband expressed an interest in returning to his home country of Panama once he retired, her initial thought was, “Well, I guess that’ll […]
When I first met Christopher De Pew it was November of 2020. COVID-19’s third wave was just beginning to swell and many tourism proprietors had gone months with no income as the pandemic raged. But as founder and president of […]
If the COVID-19 pandemic has taught the travel industry anything, it’s the value of having alternative revenue streams. Because when catastrophe strikes—and you physically can’t take bookings—a secondary source of revenue can help you stay afloat until the world rights […]