Turning Scarcity Into Opportunity: A Case Study

Cashingin on FOMO

When something is scarce people tend to want it even more. They call this the “scarcity principle,” or more colloquially “FOMO” (the fear of missing out). This behavior is well documented in both economics and social psychology. And because we […]

How To Leverage Pent Up Travel Demand?

Throughout the COVID-19 pandemic, people have touted the idea of ‘pent up demand’ in the travel industry. “Folks are sick of being stuck at home and as soon as travel restrictions are lifted they’ll rush out and book travel,” or […]

SEO Strategy For Travel Websites

What you need to know about travel SEO

There are any number of tactics you can use to drive traffic to your travel website: online ads, social media, and PR just to name a few. But perhaps the most misunderstood among them is SEO (search engine optimization). There’s […]

10 Easy Ways To Create Travel Content

Travel Content Creation Hacks for your marketing

Content creation is the beating heart of travel marketing. If you can read it, watch it, like it, tweet it, pin it, share it, or ‘gram it, then it’s an asset you can use to build your brand and entice […]

The Purpose of Social Media

Where social media fits in your marketing mix

In the wake of Facebook temporarily banning news sites here in Australia, it is a good time to have a look at what the purpose of social media really is. With more than half the world’s population on social media, […]

The Black Travel Alliance Calls On The Industry To Do Better

Don't Overlook The Black Traveler

In March of 2020, as COVID-19 was sending shock waves through the travel industry, a group of Black content creators—travel journalists, bloggers, photographers, vloggers, etc.—gathered online to support each other through the ordeal. Then in May, yet another crisis erupted. […]

One DMC’s Remarkable COVID-19 Survival Story

How To Grow A Resilient Tourism Business

When I first met Christopher De Pew it was November of 2020. COVID-19’s third wave was just beginning to swell and many tourism proprietors had gone months with no income as the pandemic raged. But as founder and president of […]

5 Ways To Monetize Your Travel Website

Earn extra income for your travel business

If the COVID-19 pandemic has taught the travel industry anything, it’s the value of having alternative revenue streams. Because when catastrophe strikes—and you physically can’t take bookings—a secondary source of revenue can help you stay afloat until the world rights […]