There’s a lot of talk these days about sustainable tourism development. As an individual operator, you may already be doing everything you can to conduct business sustainably—from serving locally sourced foods and reducing plastic use to directly supporting conservation projects. […]
Tom Mcloughlin is the founder of SEO Travel, a travel marketing agency based in the UK. He’s also the host of The Travel Growth Podcast where he interviews successful travel business leaders about their experiences, challenges, and learnings from their […]
When it comes to promoting your hotel or resort, few things can compete with the reach and influence of the media. Being quoted in a travel magazine or featured on the evening news will do more for your reputation than […]
Michael Markarians knows a thing or two about hotel marketing. He started out in hospitality while attending university in the entertainment capital of the world, Las Vegas. Over 25 years later, he’s still at it. Eight years ago, Markarians founded […]
If I were to encourage you to gamble with your marketing budget, you’d probably tell me to take a long walk off a short pier. Because gambling has a bad reputation. It’s seen as risky, dangerous, degenerate even. But if […]
When you are promoting a travel website, you need a way to measure how well those promotions are working so you can make adjustments accordingly. Google Analytics (GA) is a powerful tool that will help you get the most out […]
Schema is an often overlooked website feature that you can take advantage of to supercharge your SEO. It gives Google much more detailed information about your content and who it may best serve. Also known as Structured Data, schema, can […]
“Any given month it’s low season somewhere.” – Ged Brown, Founder of Low Season Traveller. When Ged Brown speaks with hospitality and tourism providers about their off-season, he always asks: “Is it an awful time to visit?” Without fail the […]
“I’m living the life travel bloggers always talk about—only without the pressure to record every minute of it. And I’ve been lucky enough to make a good living doing it,” says Richard Edwards a.k.a. @greentravelguy on Twitter and Instagram. In just the two […]
So you’ve done everything you can think of to SEO your travel site—you’ve researched keywords, put them in all the right places, added a blog, and made it mobile friendly. Yet your website still isn’t getting much love from the […]