When it comes to promoting your hotel or resort, few things can compete with the reach and influence of the media. Being quoted in a travel magazine or featured on the evening news will do more for your reputation than […]
Content creation is the beating heart of travel marketing. If you can read it, watch it, like it, tweet it, pin it, share it, or ‘gram it, then it’s an asset you can use to build your brand and entice […]
Me: “I want to tell you what a blog can do.” Client: “You mean, other than waste my time?” Yes. I’ll admit it. Blogging can be a huge time suck. But for those who learn how to effectively blog for […]
SEO and Content Marketing go hand-in-glove. They are two distinct, yet interrelated marketing techniques; each a complex subject matter in itself. Yet, to succeed at one, it pays to understand the other. What is SEO? SEO is the process of […]
For all its flaws, the Internet truly has opened up incredible opportunities for entrepreneurs and small businesses. It’s made it possible for you to reach a global audience with virtually no capital investment. But it’s not as easy as just […]
There is an ad war going on. Not a multi-million dollar game of one-upmanship between two brands. Something more troubling. This war is being waged between advertisers and consumers. And it’s been going on for a long, long time. […]
As far as political scandals go, this one was pretty tame. There were no interns involved, no high priced call girls, and no questionable behavior in the airport men’s room. In fact, the only exposing that took place in this particular scandal was that of a lazy speech writer who may or may not have been the politician himself.