What you need to know about optimizing your travel website for search.
There are any number of tactics you can use to drive traffic to your travel website: online ads, social media, and PR just to name a few. But perhaps the most misunderstood among them is SEO (search engine optimization). There’s […]
A website with no visitors is about as useful to you as a car with no engine – it’s not getting you where you want to go. Traffic to your website can come from many sources, but the holy grail […]
When you’re a small business, you rely on content aggregators like Google and Instagram to help you reach interested consumers. There’s just one problem with that. Google doesn’t care about you. Nor does Instagram. Nor Twitter. Sorry to tell you, […]
SEO and Content Marketing go hand-in-glove. They are two distinct, yet interrelated marketing techniques; each a complex subject matter in itself. Yet, to succeed at one, it pays to understand the other. What is SEO? SEO is the process of […]
When I broke into the digital marketing business, one of my first jobs was to write a series of blog posts for a travel website. Each article was approximately 500 words long, took 3-6 hours to complete, and paid a […]