What you need to know about optimizing your travel website for search.
Tom Mcloughlin is the founder of SEO Travel, a travel marketing agency based in the UK. He’s also the host of The Travel Growth Podcast where he interviews successful travel business leaders about their experiences, challenges, and learnings from their […]
Schema is an often overlooked website feature that you can take advantage of to supercharge your SEO. It gives Google much more detailed information about your content and who it may best serve. Also known as Structured Data, schema, can […]
So you’ve done everything you can think of to SEO your travel site—you’ve researched keywords, put them in all the right places, added a blog, and made it mobile friendly. Yet your website still isn’t getting much love from the […]
Don’t overlook the local traveler. That’s the message Alison Knott of Alison K Consulting has for tourism businesses. Ever since the COVID-19 pandemic began, her rebranding and web consultancy has seen an explosion of interest from travel brands who want […]
So you’ve got a travel blog? Awesome. Maybe you’ve heard that 33% of US travelers use travel blogs for travel advice and that 72% of online marketers describe content creation as their most effective SEO tactic (optinmonster.com). But perhaps you’re […]
There are any number of tactics you can use to drive traffic to your travel website: online ads, social media, and PR just to name a few. But perhaps the most misunderstood among them is SEO (search engine optimization). There’s […]
A website with no visitors is about as useful to you as a car with no engine – it’s not getting you where you want to go. Traffic to your website can come from many sources, but the holy grail […]
When you’re a small business, you rely on content aggregators like Google and Instagram to help you reach interested consumers. There’s just one problem with that. Google doesn’t care about you. Nor does Instagram. Nor Twitter. Sorry to tell you, […]
SEO and Content Marketing go hand-in-glove. They are two distinct, yet interrelated marketing techniques; each a complex subject matter in itself. Yet, to succeed at one, it pays to understand the other. What is SEO? SEO is the process of […]
When I broke into the digital marketing business, one of my first jobs was to write a series of blog posts for a travel website. Each article was approximately 500 words long, took 3-6 hours to complete, and paid a […]