Information on how to build, manage, and promote your travel website.
When you are promoting a travel website, you need a way to measure how well those promotions are working so you can make adjustments accordingly. Google Analytics (GA) is a powerful tool that will help you get the most out […]
If the COVID-19 pandemic has taught the travel industry anything, it’s the value of having alternative revenue streams. Because when catastrophe strikes—and you physically can’t take bookings—a secondary source of revenue can help you stay afloat until the world rights […]
A travel website is no field of dreams—just because you build it, doesn’t mean anyone’s going to come and see it. No, if you want your travel site to be successful, you’re going to have to work for it, which […]
There’s no one-size-fits-all answer for what your travel website should include. Because it should be as unique as your business. (Which is a good reason to avoid template-based, cookie-cutter, do-it-yourself website builders.) When thinking about what to include on your […]
These days you needn’t know a single line of code, or even have graphic design skills, to build your own travel website. Just sign up for any number do-it-yourself website builders (like Wix, Weebly, or Squarespace) and you can drag […]
This should go without saying, but it should never be difficult for customers to give you money. I know. It sounds obvious. But this simple truth can sometimes get lost during the web development process. Take this example:
It’s a popular design choice and lots of websites use them. So you might not realize that the rotating carousel of images at the top of your homepage could actually be hurting, rather than helping, your business. Marketers and web […]
In case you hadn’t heard, mobile is huge. Apparently, more people own a mobile phone than a toothbrush. In fact, there are more mobile phones on the planet than people. And it’s estimated that 72.6 percent of internet users will […]
You hate pop-ups. We all hate pop-ups. That’s why the device you’re looking at right now has a pop-up blocker built into it. But a funny thing happens when you have your own website. Suddenly those annoying pop-ups start looking […]
“Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships.” ― Stephen R. Covey If people don’t trust you, they won’t willingly hand their money over to you. […]