Content is one of the best strategies there is for marketing travel. From blogs to vlogs to Instagram Stories to travel guides...the content you create can help get customers dreaming about and planning the kind of travel you offer.
But you can’t just throw anything out there and hope for the best.
In order to convert readers into paying customers, you need to develop a plan. That’s where the Content Strategy Workbook comes in.
What Is Content Marketing?
Content marketing is a way of promoting your products and services by creating content (articles, videos, images, podcasts, etc.) that your customers find informative, entertaining, or both. It is a way to position your brand as the friendly, helpful expert that they like and trust.
The goal of the Content Strategy Workbook is to get you asking (and answering) important questions about the content you're creating. In it are instructions and worksheets that will help you:
Is The Content Strategy Workbook right for me?
Tailored specifically to the travel industry this workbook is ideal for travel agents, tour operators, destination management companies, hotels, cruise operators, travel bloggers, and anyone else who makes a living from travel and tourism.
It doesn't matter if you're just starting out, or if you have a ton of content. If you're looking to improve the results you get from content marketing, then you need to The Content Strategy Workbook.
Follow the activities in this workbook to fine tune your content plan and discover what it’s going to take to win more bookings.
About The Author
Alexa Steele is a copywriter and marketing consultant who has spent more than a decade helping brands to create digital marketing campaigns that attract customers and motivate sales. She’s worked with companies the world over to develop digital sales funnels that incorporate content marketing, SEO, social media, email, and traditional marketing.