Content marketing ain’t easy. You can’t just throw something out there and hope for the best.
In order to convert readers into paying customers, you need to develop a plan.
That’s where this workbook comes in.
The goal here is to get you asking (and answering) important questions about your content. Inside this workbook are instructions and worksheets that will help you:
- Get to know your best customers
- Map your offerings to customer needs
- Plan content for every stage of your sales funnel
Follow the activities in this workbook to fine tune your content plan and discover what it’s going to take to win your customers’ hearts (and wallets).