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Content Writing Worksheet For Travel Brands

Maybe you've been blogging or vlogging for your travel brand for a while now without getting the results you want. Readers aren't engaging and nobody's taking the next step to book with you.

The Question: How do you create more compelling content?

The Answer: Focus on the customer, not the offer.

This Travel Content Worksheet was created specifically for you, the travel provider. It's designed to help you create content that makes people want to book with you.

Why It Works?

As marketers and business owners, we often unwittingly fall into the trap of creating for ourselves, not our audience. We develop photos and stories and descriptions that we think paint ourĀ  offering in the best light. Meanwhile, our readers--our customers-- might be looking for something entirely different.

With just 8 simple questions, this Travel Content Worksheet will help you reorient your content to better meets the needs of your customer. It strategically aligns what you have to offer with what the customer wants to know.

What Can It Be Used For?

Use this Travel Content Worksheet to help you plan individual pieces of content that keep the customer front and center, map your offer to their specific needs, and offer original ideas and thought leadership. Use it to create better:

  • Blog Posts
  • Videos
  • Brochures
  • Destination Guides
  • Product/Service Descriptions
  • And More