Travel Marketing Tips & Trends

Welcome to the Travel Marketing Tips & Trends blog. Here you'll find tips for promoting your travel brand online, useful tools for marketing your travel business, travel industry trends, and interviews with thought leaders and industry insiders.

Most Recent

This Ecuadorian Motorbike Tour Company Knows The Secrets To Success

In February 2020, Ecuador Freedom Bike Rental had been growing steadily for 11 years and was on the cusp of expanding into Peru. They were popular with international adventure seekers and bike enthusiasts alike. The key to their success had […]

Cashingin on FOMO

Turning Scarcity Into Opportunity: A Case Study

When something is scarce people tend to want it even more. They call this the “scarcity principle,” or more colloquially “FOMO” (the fear of missing out). This behavior is well documented in both economics and social psychology. And because we […]

How To Leverage Pent Up Travel Demand?

Throughout the COVID-19 pandemic, people have touted the idea of ‘pent up demand’ in the travel industry. “Folks are sick of being stuck at home and as soon as travel restrictions are lifted they’ll rush out and book travel,” or […]

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Categories

Tips for creating and distributing content for your travel marketing.
Learn how to build your email list and how to use it to promote your travel business.
Discover the importance of language, culture, and content localization when marketing your travel business internationally.
Explore different travel niches such as eco-travel, luxury travel, accessible travel, and more.
What you need to know about optimizing your travel website for search.
Tips for promoting your travel business on social media.
Discover technologies, tools, and resources that will help you market your travel business.
If you're new to marketing, start here and learn the fundamentals of how to market your travel business.
Information on how to build, manage, and promote your travel website.