Welcome to the Travel Marketing Tips & Trends blog. Here you'll find tips for promoting your travel brand online, useful tools for marketing your travel business, travel industry trends, and interviews with thought leaders and industry insiders.
In February 2020, Ecuador Freedom Bike Rental had been growing steadily for 11 years and was on the cusp of expanding into Peru. They were popular with international adventure seekers and bike enthusiasts alike. The key to their success had […]
When something is scarce people tend to want it even more. They call this the “scarcity principle,” or more colloquially “FOMO” (the fear of missing out). This behavior is well documented in both economics and social psychology. And because we […]
Throughout the COVID-19 pandemic, people have touted the idea of ‘pent up demand’ in the travel industry. “Folks are sick of being stuck at home and as soon as travel restrictions are lifted they’ll rush out and book travel,” or […]